Blogs by Dawn Parzych
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    Words of Wisdom from 18 Women in Tech Posted on March 8th, 2017 by Dawn Parzych

    As International Women’s Day approached, I thought about what I could do to recognize this day. Recently the news has been filled with stories from women like Susan Fowler at Uber and AJ Vandermeyden at Telsa about the discrimination and harassment that is pervasive in tech. These stories need to be told and shared, but […]

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    Performance is Directly Tied to Third-party Tags Posted on February 10th, 2017 by Dawn Parzych

    How do you track its impact on your business? By: Dawn Parzych, Catchpoint and Samrah Khan, Instart Logic Today’s digital world has placed a premium on the user experience. Users have become incredibly demanding, willing and able to head to a competitor’s site if just three seconds of latency occur during their time on your site. […]

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    Impact of Third-party Tags on Performance: Take II Posted on February 8th, 2017 by Dawn Parzych

    Two years ago, we published an ebook on the True Impact of Third-party Tags. A lot can change in two years, especially when it comes to technology, so we felt it was time to revisit the sites we tested. In 2015, we analyzed sites across four verticals – US banking, ecommerce, news, and travel – […]

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    Performance Guide for Media and Entertainment Posted on January 31st, 2017 by Dawn Parzych

    Unless you’ve been living under a rock, I’m sure you’ve seen the studies on the affect of web performance on business metrics. Most of these studies focus on ecommerce sites, but that doesn’t mean non-commerce sites don’t need to be concerned with performance. Recently, a few studies from media and entertainment sites such as GQ and […]

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    Monitoring Dynamic Multi-Step Transactions Posted on January 30th, 2017 by Dawn Parzych

    Last week, I tried to book a hotel for an upcoming business trip. I logged into the travel portal entered the city and dates of travel and clicked search. Then, I waited and waited and waited and waited, yet nothing happened. I tried again; same results. At this point, I gave up and moved onto […]

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    Maslow’s Hierarchy of Digital Experience Needs Posted on January 4th, 2017 by Dawn Parzych

    In 1943, a psychology theory was introduced by Abraham Maslow outlining a hierarchy of needs.  The hierarchy describes the stages of growth, starting with basic survival needs and moving onto more complex needs. If basic needs are not met, higher-level needs will not be attainable and individuals will feel anxious and tense. The needs are:   […]

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    ‘Tis the Season for Online Shopping Posted on November 22nd, 2016 by Dawn Parzych

    The holiday shopping season, a time when Americans flock to the malls or online to find those must-have gifts, is about to kick off. Kids are pouring over catalogs and compiling their wish lists, adults are looking at the Black Friday ads to find the best bargain, and retailers are hoping they don’t make the […]

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    How to Minimize Stress When Migrating to the Cloud Posted on November 22nd, 2016 by Dawn Parzych

    It doesn’t matter how often you move or where you are moving to, moving is stressful. There are so many questions to be answered, like: What if something breaks? How will this impact my commute? What is it going to cost? How safe is the new neighborhood? Moving applications to the cloud can be just […]

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    Identifying Outages with Real User Monitoring Posted on November 17th, 2016 by Dawn Parzych

    Understanding the user experience is important for anybody with an online presence. Many analytics solutions are available to help organizations understand what page yields greater user engagement, what paths a user takes through a site, which pieces of content are most popular and how fast pages load. Real user monitoring (RUM) has grown in popularity […]

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    Front-end vs Back-end vs Network Performance Posted on November 3rd, 2016 by Dawn Parzych

    In the past when the use of the word “developer” referred to the individuals who were writing code for the application and database. There then became a need to create a category to describe developers who write user facing code such as HTML, CSS, and Javascript. This led to the emergence of the terms front-end […]

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