Performance is a Journey not a Destination!
  • Holiday Shopping 2012: Checklist to Fast Sites Posted on October 23rd, 2012 by Mehdi Daoudi

      We are exactly a month away from the start of the busiest time of year for the Ecommerce industry and there is the great possibility that in 2012 more money will be processed via “online” cash registers than in 2011. According to Internet Retailer, Online holiday sales will increase 12% this year to $92-96 billion. […]

  • Why We Expect Fast Websites: Sex, Drugs, Reward and Fast Pages (Part II) Posted on September 19th, 2012 by Devan Gotowka

    Last week we brought up the question, “How did end users learn to expect fast websites?” We covered how Pavlov discovered Conditioning through experiments with his dog, which left us wondering; perhaps humans are conditioned to expect instant web gratification. Of Rats and Dopamine Almost 100 years after Pavlov, Wolfram Schultz, now at Cambridge, stuck probes […]

  • Why We Expect Fast Websites: The Drooling Dog and You (Part I) Posted on September 11th, 2012 by Devan Gotowka

      By now everyone is familiar with the mantra ‘web performance and customer satisfaction/revenue generation go hand in hand.’ End users now expect fast websites and will abandon yours if it is perceived to be slow. Earlier this year, The NYT published an article stating that 250 ms is now the magical distinguishing number for […]

  • Pixels Gone Wild!!!! Posted on August 14th, 2012 by Mehdi Daoudi

    In 2011, I posted an article, “Webpages turning into Airports without a Traffic Controller!” which talked about the complexity of current pages relying more and more on so many third parties from fonts, to ads to tracking pixels and the impact on web performance. You can visualize those trend by visiting the HTTP Archive (Another great contribution […]

  • A Web Performance Broken Promise! Posted on August 8th, 2012 by Mehdi Daoudi

    This is a fictitious conversation, I envisioned yesterday between a big e-commerce company and their CDN provider. “Dear CDN, when you approached me many years ago, you promised me web performance, speed, reliability and a headache free content delivery system.  Today I happened to be on the phone with Catchpoint and they showed me how slow my sites are. They showed me […]

  • Web Performance Pixie Dust! Posted on August 3rd, 2012 by Mehdi Daoudi

      If you believe in Fairy Tales, Santa, and Magic Kingdoms, please stop reading this post immediately! In the past few weeks, I have been bombarded by catch phrases and soundbites like these: Hey that 3rd party that is causing all kind of issues told me its the monitoring tool that is wrong. They assured me […]

  • How Hot is Your Web Performance? Posted on July 16th, 2012 by Mehdi Daoudi

    I have always been very impressed by people who can: Extract Information from Data and turn it into Knowledge. In my day-to-day job there are 3 people who inspire me with either their vision, doing or both. – John Rauser at Amazon, as I said before, this guy is pure awesomeness (99th percentile awesome) An inspiration to […]

  • How to Test & Benchmark CDNs? Posted on July 11th, 2012 by Mehdi Daoudi

      I recently came across a very interesting post about CDN testing by Jonathan Klein, someone I respect tremendously in the Web Performance world. During his tests with Webpagetest he was unable to “see” the value provided by the CDN on his site. I wanted to follow-up on his blog and share some of the […]

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